1. Introduction

We respect your privacy and protect your personal data like it is our own personal data.

This is the Privacy Statement of Elena Cheetham Stylist Today (referred as 'we', 'us', 'our'). In legal terms, we are the controllers of your data and are registered with Information Commissioner's Office with number ZA864370. The objective of this Privacy Statement is to explain you in simple and transparent manner, what personal data we collect, why and how we protect it. This applies to you if you are:

• A current or previous customer
• Contacting us with a query
• Visiting our website (https://inluxed.com/)

2. What Data Do we collect and Why?

Personal data means any information that identifies or can be linked to natural person for identification. Personal data we collect about you includes:

• Identification data such as your name, date of birth, gender, and marital status.
• Contact data such as email address, telephone, or mobile number.
• Physical attributes such as information about your appearance and lifestyle. We ask you for your images.
• Payment information such as your credit card details, and or bank account information.

To provide you with personalized advice, we ask your vital statistics and ethnicity. The law considers this as sensitive data. We collect this based on your consent. For info, sensitive data is any data that is relating to your health, ethnicity, religious or political beliefs, genetic or biometric data, or criminal data.

We may ask you if you have children, but we do not collect personal data about your children.


3. What we do with your personal data
We use your personal data for following legitimate purposes:

• To fulfil our contractual obligations with you and provide you with the service(s) in line contract, we will:
• contact you via mail or phone.
• Analyse your images and other appearance information you have shared with us to provide you with personalized styling and branding advice.
• create, send and follow-on invoices or payments in line with the contract.
• As a legitimate interest of our company, we will use your data to check if payments have been received in time or not. If payments are not received, we will contact you.
• To comply with applicable laws, we will share the invoices we send to you to our accountant.
• perform internal management.
• reporting to relevant authorities as per the applicable laws.

When you consent, we will:

• Share relevant offers with you. You can always unsubscribe from our emails by using the 'unsubscribe' link at the bottom of such emails.
• Answer your queries when you fill a form or contact us via email.
• Use your name, image, and a testimonial on our website. You can always contact us to remove these by sending us an email.

We will contact you for a scheduled appointment or otherwise. If you are a customer, we do this as part of contract and if you are not yet a customer, we rely on your request (email, submission on website or on social media or scheduling platform) as your consent to contact you.


4. When and How do we collect your data?

We collect your personal data when you provide your personal by visiting our website, meeting us in person, filling a form, signing a contract, calling us, emailing us, or messaging us (through any means including social media) with interest in our services. For example, you contact us for advice on best style for you via email or you contact us via phone.


5. How do we store and protect your data?


We keep your data safe and protected i.e., we do not disclose this to others unless strictly necessary for performance and delivery of the service we provide you. And, when data is with us, the data stays in a password protected computer or software we use.

We keep your personal data for the duration of contract and until the law requires us to do so. For those who do not have a contract or service from us, we keep your personal data for one year. For those who have a contract or service from us, we keep your personal data for at least one year after end of contract or service. The invoice and accounting data will be kept for six years.


6. Who we share your data with and WHY?

To provide you with personalized services, we rely on providers to provide us with specialized services. When doing so, we focus on sharing only the necessary data and implement appropriate safeguards to protect your personal data. For example, we use password protection and limit access to relevant staff within company. To ensure that we deliver you the services in effective way, we share your personal data with following categories of third parties:

• Provider of technical and operational support services like website hosting and maintenance, email provisioning, calendars, payment processing, back-ups, customer relationship management, electronic signatures of documents etc.
• Photographers to create a portfolio of photographs as photography is an expert skill and we want you to look good in pictures.
• Law enforcement agencies and courts when it is necessary to do so, or we are obliged by laws to share such information.

When we work with companies, we work with reputable brands who respect your privacy in line with applicable laws.

7. Your data protection rights

Your privacy is important, and we respect your rights. You have the following rights:

1. Right to access i.e., get an overview of your personal data with us.
2. Right to rectification i.e., get your personal data modified when necessary.
3. Right to erasure i.e., delete your personal data is it is no longer necessary for purpose of processing. Remember, this is possible only when we do not have legal reason to keep your personal data.
4. Right to restrict processing i.e., limit processing for specific reasons.
5. Right to object to processing i.e., object to processing when you believe processing is unlawful or not necessary.
6. Right to data portability i.e., have your data given to you or someone you choose.

We aim to respond to your request as quickly as possible and work resolve it in 30 calendar days. In some cases, we may deny your request. If we do so, we will let you know why we denied your request. To exercise your rights, please contact us via email.

8. Contact us
If you have any queries or want to know more about our privacy approach or need more details on how we collect, use, disclose and protect your personal data, you can contact us at Elena.inluxed@gmail.com.

You can also reach us at address 29 Westminster Road, York, United Kingdom, YO30 6LZ.


9. How to complain
We are sorry that you did not like something about us. We are always looking to help you and would like to hear about your concern directly. The law allows you to contact the Information Commissioner's Office (ICO) if you are unhappy with the way we manage your personal data. You can contact ICO by clicking here.